Forged in the Firehouse
The Heat Straps Origin()
Heat Straps began with brothers Jordan and Tyler Lang — New Jersey firefighters who saw a problem and built the solution. Their first invention, the Heat Strap® glove accessory, made life on the job safer and easier for firefighters across the country.
That same hands-on, problem-solving approach has shaped everything since. From the first cut-and-sew prototypes in our small workshop to the rugged, American-made workwear we build today, every piece is designed and manufactured with purpose, tested in the field, and made to last a lifetime.
Behind the Brand Interview
Get to know Jordan and Tyler, why they built the brand, and get a glimpse in the daily operations from designing, to running the shop and shipping orders out the door.
Company Cornerstone Our Mission
Our goal is to create heritage workwear reminiscent of a bygone era. A time when a handshake and your word were as good as any contract, and the words "American Made" were synonymous with the best in the world.
The workwear we create at Heat Straps aims to be traditional in look and feel, utilizing materials and designs which have served the hard working people who built this country well. Sourced and built in the USA, this is heritage American workwear. We embrace rugged, patriotic American individualism.
Company Cornerstone Our Vision
In a world of disposable consumerism, Heat Straps strives to create high quality workwear designed to last a lifetime. Our clothing is designed to specifically serve a need, whether that is protection from job hazards with thick and durable fabrics, or to stand up against the elements. Heat Straps workwear is built to be a reliable companion, day in and day out.
IN THE PRESS ABC's World News Tonight
A featured story on ABC's World News Tonight with David Muir
